Free live workshopBecome an AI-Ready Instructional DesignerFree live workshop, Mon Nov 9 to Thu Nov 12, 6:30pm CTSave your free seat →

Move from higher ed to corporate instructional design without another degree.

Learn how corporate teams build training, then add the skills and portfolio that come next.

Do you need another degree to move from higher ed into corporate instructional design?

Quick answer: No.

The job
Corporate instructional design is a different job from campus ID, where you help faculty with their courses. You design the training companies give their employees, like onboarding, software rollouts and compliance. Experts at the company give you the content, and you design how people learn it, usually as eLearning they take on their own.
What counts
Corporate hiring managers look at your portfolio to see whether you can do the job.
You bring
You bring a lot from campus: teaching and presenting to adults, explaining hard material, working with faculty, staff and departments, and often an LMS like Canvas or Blackboard.
You build
You build the corporate side: the ID process, objectives tied to job performance, storyboards, the eLearning authoring tools, working with AI and the language of business.
Where grads work now
Chelsey Brown
Chelsey Brown
Former career: Community college nursing professor
now
Facilitation & Design Manager, Humana
  • Katie Orton

    Katie Orton

    Former career: Higher ed admissions

    Now: Learning and Development Advisor, Rocket Lab

  • Kate Taylor

    Kate Taylor

    Former career: University Spanish professor

    Now: Senior Learning & Change Management Strategist, Freddie Mac

  • Donette Brantner

    Donette Brantner

    Former career: Higher ed language instructor and language lab coordinator

    Now: Contract Instructional Designer, Career Certified

New to the corporate side? The Ultimate Guide walks through the whole path.

Leaving academia? Here’s how the job itself changes.

If you’ve taught at a college or university, you already work with adult learners. You know how to explain hard material, structure a course and keep grown-ups engaged, and all of that carries into instructional design. In that way it’s a lot like the move teachers make, with one advantage: your learners were already adults.

What changes is your role. As faculty, you teach the course, and you’re usually the expert on the material too. As a corporate instructional designer, you design and build the training, and someone else is the expert. You work with subject matter experts to pull out what people need to know and do, then turn it into eLearning, a facilitator guide or a job aid.

Most of the time, nobody stands in front of the room. People take the course on their own, on a screen, so a big part of the job is making learning work without you there to explain it. The goal shifts too. Corporate training is measured by whether people do their jobs better afterward, so you start with the business problem and design only what solves it. Projects run on business timelines, and you’ll often have more than one going at once.

Your resume shows your years on campus. Your portfolio shows the corporate side.

Coming from higher ed, you bring the teaching and people side of the job. The corporate side is new, and that's where the portfolio comes in.

Tap a skill to see it in your work on campus and in corporate instructional design.

Do you already use AI at work?
What you bringShows on your resume

Turn your CV into a resume

Your CV lists everything you’ve done, and some of it applies to corporate ID. It’s on you to show how. You can’t expect a hiring manager to read academic language and make the connection, so translate the experience into instructional design language and keep the resume short.

What you'll buildShows in your portfolio

Fill in the gaps (your portfolio)

Some of what corporate ID needs isn’t on your CV yet, because you haven’t done it. You can’t list ten courses built in Storyline. So you learn those skills, then build a portfolio that proves you can do them. Start with the free workshop, Become an AI-Ready Instructional Designer, Nov 9 to 12, to see every piece a corporate ID portfolio needs.

To get hired, you need both halves.

Your resume shows what you've already done, translated for corporate ID. Your portfolio proves the skills you've learned since. Hiring managers want to see both.

Already an instructional designer at a university? Here's what changes in corporate.

In higher ed, you often aren’t creating training from scratch. Faculty are close to the material, so they create the courses themselves, or the courses have been around a while. So building training end to end is the part of instructional design you rarely get to do.

In corporate, you create training for a company’s employees from scratch, based on what they need, and you take it through the entire process: analysis, design, development, implementation and evaluation. You work with subject matter experts and managers, projects run on business timelines, and much of what you build is eLearning in tools like Storyline and Rise.

It’s just a matter of which one is more interesting to you.

Higher ed ID

  • Faculty own the content and usually build their own courses
  • Many courses already exist and get updated
  • Much of your time goes to helping faculty teach better
  • You build a course from scratch now and then

Corporate ID

  • You create training for a company’s employees, from scratch
  • It starts from what the business and the learners need
  • You take it through the entire process, analysis to evaluation
  • Most of it is eLearning people take on their own

If you’d like to move into corporate instructional design, your work with faculty, courses and the LMS comes with you. The eLearning authoring tools may be part of what’s new. The bigger part is building training from scratch, end to end, for a business problem. You build new samples for the job you want, not the job you have: a corporate job needs corporate-facing samples, not anything you did at the university, and that work usually belongs to the school anyway.

Listen to this episode of the podcast

Ed Tech, Higher Ed, and Corporate ID: What's the Difference?

From Jumpstart Your Instructional Design Career, my weekly podcast on moving into instructional design.

How to move from higher ed to corporate instructional design.

In this order. The most expensive mistake is enrolling in another degree before you build proof.

1

Find out how much of an ID you already are

Three minutes. You'll see which ID skills your work on campus already gave you and which ones you'd build.

2

Learn what corporate ID really is

Corporate, higher ed and ed tech ID are different jobs with different doors in. Spend a day in each, then decide where you're headed.

3

Learn the field, the tools and AI

The corporate ID process, objectives and assessments, then the eLearning authoring tools, Storyline and Rise, with AI as part of how you work. You need to learn both the process and the tools. Job postings name those two tools most, interviews may ask about them, and your portfolio shows what you can do in them.

4

Turn your CV into a resume

Rewrite your CV as a short corporate resume, and translate the experience into instructional design language as you go. It’s on you to show how your teaching and campus work apply. A hiring manager won’t read a CV in academic language and make the connection.

5

Build a corporate portfolio

You’re building for the job you want, not the job you have, so the samples are corporate: training for a company’s employees, built from scratch, not coursework from campus. Take each one through several drafts with feedback on every one, the way a paper gets better with each round of reviewer comments. Your subject knowledge helps: a sample set in a field you know well is easier to make strong.

Start with the free workshop, Become an AI-Ready Instructional Designer, Nov 9 to 12, so you know what you’re building toward.

Donette Brantner Artenie’s portfolio home page
Portfolio by Donette Brantner Artenie, who moved from higher ed into corporate instructional design.
6

Start the search

Run a focused search with your corporate resume and your portfolio. Start with real openings, and talk to people who’ve made the same move.

Higher ed grads who made the move.

One of the biggest perks is the increase in salary, that I went from the higher ed world to the corporate world in ID. [It’s] a significant increase… $20,000 or more.

May ChangOnline College Instructor → Program/Project Manager, Sr. Learning Designer, Lam Research

I had SEVEN interviews over as many weeks. It was intense. But, all this just to say that I didn’t even think I was ready to begin applying but AIDA had prepared me THAT WELL!!

Jaclyn SalkauskiAssociate Professor of Spanish → Senior Learning Experience Designer, Cleveland Clinic

I am finally in the career I was meant to be in, and making the salary I deserve.

Juli HolmesHigher Ed → Curriculum Manager, Career CertifiedTrustpilot review

What grads report.

Here's what Applied Instructional Design Academy (AIDA) grads report, sample sizes included.

$76K
Average starting grad salary · 312 reported
61%
Of surveyed grads work fully remote
$42/hr
Average contract rate · 206 reported
497+
Companies have hired our grads

Some grads are earning $10K to $15K more five years later, and corporate raises tend to be much bigger than raises in higher ed. Results vary.

Run your own numbers

What would the switch pay in your state?

Entry-level ID salary in your state $81,959
$55,000
$30k$150k
The difference, per year
+$26,959
That's $2,246 a month, before you negotiate.
Market estimates for entry-level instructional design roles by state.

What higher ed folks ask us most.

Is corporate instructional design a good move if you're leaving academia?+
For a lot of faculty and staff, it's one of the most natural alt-ac paths. It uses what you already do (teaching adults, explaining hard material, running courses in an LMS) in a business setting, and very few ID jobs are fully in person. What you add is the corporate side: the ID process, the tools, AI and a portfolio that shows a hiring manager you can do the work.
How is instructional design different from teaching a college course?+
You go from teaching the course to designing and building it. Someone else is the subject matter expert, and your job is to work with them, figure out what people need to be able to do, and build the training that gets them there. Most of it is eLearning that people take on their own, so there's no lecture and no office hours. You design the course so it works without you in the room. And it's measured by whether people do their jobs better afterward.
Do I need another degree to move into corporate instructional design?+
No. In higher ed, the way up is usually another credential, so it's natural to look for a program to enroll in. Corporate hiring works differently. A master's is the cherry on top. If two candidates had identical experience, identical portfolios and identical skills, and one had a master's, an employer would probably take the one with the master's. But if another candidate has a better portfolio, more experience or better skills for what the company needs, they'll take that candidate over the degree. A really good portfolio beats a master's nine out of ten times. Most master's programs focus on theory and the education space, so they don't teach the practical skills or give you corporate-style samples. More on master's degrees and corporate ID.
Will a corporate hiring manager take my teaching or my doctorate seriously?+
Your experience teaching adults and explaining hard material carries into ID. What a hiring manager needs to see is that you can use it on corporate training, and your portfolio is where they see that. On your resume, lead with the work that looks like ID, written in instructional design language: designing courses, writing objectives and assessments, building in an LMS. Keep the publications, committees and academic detail short.
I've never worked in corporate. Is that a problem?+
No. A lot of people come into corporate ID straight from campus. How corporate teams build training is something you learn: projects run on business timelines, you work with managers and subject matter experts, and training is measured by whether people do their jobs better afterward. When your samples are set in a business, your portfolio speaks corporate before you do.
Am I too far into my academic career to switch?+
Absolutely not. Most people come into instructional design as a second career, so the age in the field skews higher, and years of teaching adults count in your favor. When your portfolio shows you can do the work, the work is what a hiring manager looks at.
Can I build my portfolio while I'm still teaching or working on campus?+
Yes. Most people build their portfolio while they're still working, in the evenings, between terms and over the summer. Plan on 10 to 15 hours a week for several months. It's a real ask for a set stretch, and you keep your paycheck while you build.
How is the schedule different from an academic year?+
Corporate work runs year-round. There's no summer off and no semester rhythm, so you get paid time off instead of breaks built into the calendar. Most roles run about 40 hours a week on a set schedule, and when your day ends, you stop. There's no grading at night.

Very few instructional design jobs are fully in person. Among AIDA grads, 61% work fully remote, 28% hybrid and 11% on-site. Hybrid means you go into the office some of the time, anywhere from 2 days a week to 1 day every couple of months, so you'll live within reach of the office. Remote means you can live anywhere.
Will instructional design pay more than what I make now?+
It depends on your role, your market and where you're starting. AIDA grads report a $76K average starting salary (312 reported) and a $42 an hour average contract rate (206 reported). That's a starting salary. Some grads are earning $10K to $15K more five years later, and corporate raises tend to be much bigger than raises in higher ed. Results vary. Compare it with your whole package, including benefits and retirement, before you decide.
Do I need to be good with technology?+
You don't have to be a coder. If you've built a course in Canvas, Blackboard or Moodle, you already know your way around an LMS, and that helps. The new piece is eLearning authoring tools like Storyline and Rise, which job postings name most. If you can use PowerPoint really well, you can learn them, and Storyline's built-in AI Assistant now handles a lot of the pieces that used to be a little technical.
Can I stay in higher ed as an instructional designer instead?+
You can, and it's a different path. University ID jobs often ask for a master's in the field, and much of the work is helping faculty with their courses and their teaching. This page is about corporate ID. For the higher ed side, see what a master's covers and compare the three kinds of ID jobs.
Will AI replace instructional designers?+
AI amplifies how a company already worked. Companies that value good learning use AI to automate and speed up the parts of the job that aren't instructional design, like tech support for the tools, so their instructional designers can do the design work well. Companies that never cared about training were building it without IDs long before AI, and IDs still had jobs. What employers want now is IDs with AI fluency.

Find out how much of an ID you already are.

Three minutes, a handful of questions, and you'll see which ID skills your years on campus already gave you.

Take the Quiz

Jumpstart Your Instructional Design Career

A weekly podcast and a Substack on moving into instructional design, from me.